Whistler Summer Concert Series

Written By Michelle Leroux
Whistler Summer Concerts, free concerts in Whistler, best things to do in Whistler, summer activities

Justa Jeskova Photo / RMOW

QUICK STATS
Number of articles: 75
Reach: 126 million
Ad Value Equivalent: $1.2 million

 

Integrated Marketing for the Resort Municipality of Whistler

Media Relations

  • Write press releases that were distributed through RMOW media lists.

  • 1:1 media pitching for various artists and push to events and concert listings

Results - 75 Media Hits

  • Reach / Circulation - 125,853,435

  • Ad Value Equivalent - $1,164,144.23

Social Media

Managed creation of assets for social sharing and distributed to community stakeholders, performing artists and posted to RMOW social channels.

Advertising

Developed integrated marketing plan including radio with recorded and live hits, print advertising with PostMedia including a front page takeover of the Vancouver Province and weekly ads in Pique Newsmagazine. Digital included Spotify, PostMedia network, programmatic and DOOH and Barber Media app.

Stakeholders and Partners

Create asset kits for local stakeholders and send bi-weekly email with specific assets and copy to amplify awareness.


Collateral

  • Brochures with all summer concerts, events and other activations listed – 3000 printed

    • Barber Media distribution in Whistler Village

  • Posters

  • Kiosks for the village 

Content creation

  • Hire and oversee intro and outro broll content for Concert Series and Movies in the Plaza

  • Hire photographer Justa Jeskova and filmmaker Ryan Regehr

    • Negotiate rates and deliverables for both projects

  • Direct three shoots through summer

    • Develop shot list and mood board for each shoot

    • Source and hire models

Michelle Leroux
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