Mekong Launch
QUICK STATS
Number of articles: 113
Reach: 119 million
Ad Value Equivalent: $1.1 million
Launch of Mekong in Whistler, BC
STRATEGY
Drive awareness - highlighting new restaurant with Whistler stakeholders, with Whistler’s destination travellers and with the public in Sea to Sky and Lower Mainland.
Secure positive press coverage on behalf of Mekong in targeted regional and national outlets as well as in niche endemic ski/snowboard/bike media outlets.
Proactively invite media to experience Mekong and lean into partnerships with other PR professionals to integrate Mekong experiences into their planned media itineraries.
Secure organic social media coverage through influencer and content creator relationships.
Develop collaborations and partnerships for promotions and publicity opportunities with leading influencers, outdoor brands and media.
RESULTS
Explore media results for Mekong’s launch in this CoverageBook presentation.