Michelle Leroux knows how to pitch just the right story for my audience, she’ll chase down facts when I need them and helps me figure out how to tell the story I want to tell. She’s that rare bird: a publicist who doesn’t waste my time and helps me do my job - without being too pushy.

I’ve been fortunate enough to work with Michelle for many years now in her multiple current roles as business owner and Vail Resorts representative with Hawksworth PR as well as past roles as marketing and communications, Scandinave Spa and Whistler Blackcomb/Intrawest. I consider her an all-around leader in public relations. Michelle’s outgoing personality, passion for her community and overall professionalism made even the most challenging of our joint projects most enjoyable!

Michelle delivers all the knowledge, experience, and connections but without any of the excuses, self-important attitude, or fear of new ideas often found at other “big” firms. A true insider and professional who hasn’t lost that all-important human element.

There are few people I know who are more qualified in the area of modern marketing communication, promotions and public relations than Michelle, or with the depth and breadth of knowledge in the travel, recreation and action sport industries. I'd recommend her services to anyone looking to benefit from insider knowledge to gain an edge in these areas.

I worked with Michelle on numerous projects for a variety of clients for more than a decade. Every time I receive a call from Michelle I am excited about the new project. Michelle is easy to work with, passionate, and full of energy on top of being professional, excellent at social media, public and media relations, and well-connected. She makes things happen. She also has the ability to make challenging projects fun and enjoyable. If you are looking for someone in media/public relations she is your girl!

I have worked with Michelle within Groupe Scandinave national marketing team. My work relationship with her this past 4 years taught me a lot. We collaborated on brand awareness campaigns marketed coast to coast and made them successful nationally and locally. I will miss our brainstorms and having daily access to your deep knowledge of PR and digital marketing.

It is wonderful working with Michelle, she has incredible ideas and is so savvy about the way she markets the organizations she works with.

An opinion piece writtern by Les Anthony about public relations and Michelle’s role as PR + Communications Manager at Whistler Blackcomb.

-Pique News Magazine, Feb. 25, 2015

Part two of an opinion piece writtern by Les Anthony about public relations and Michelle’s role as PR + Communications Manager at Whistler Blackcomb.

-Pique News Magazine, Feb. 25, 2015

An oldie but a goodie. An interview with Michelle by Lisa Richardson.

Lisa Richardson Bylines, December 2, 2012