Maven

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Leader

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Passion

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Personality

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Qualified

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Insider

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Savvy

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Maven • Leader • Passion • Personality • Qualified • Insider • Savvy •

ABOUT Michelle Leroux

Michelle Leroux is a skilled communications and PR specialist with over 20 years of experience growing tourism and awareness for destination mountain resorts, special events, hospitality, and lifestyle brands. Her career has been defined by her relentless pursuit of excellence and commitment to making meaningful connections.

Michelle's expertise lies in media relations, crafting compelling pitches, and developing strategic plans that resonate with diverse audiences. She excels in gathering and analyzing market intelligence to provide clients a competitive edge in reactive and proactive PR strategies.

Michelle has called the Sea to Sky home since 2004 and loves living in Pemberton, BC, where she works remotely on the shared, unceded territory of the Lil’wat People. She enjoys growing and preserving food, exploring new culinary experiences, taking road trips in her electric car (or a CanaDream RV), and attending live shows...like Charley Crockett coming up this May and Willie Nelson in July! 

A word about PR

Public relations informs, shapes opinions and attitudes and motivates.

This can only be accomplished if people recieve messages constantly and consistently.

Earning editorial is powerful because the media act as third-party endorsers of your information.

Your content is given credibility and importance because it has been deemed “newsworthy.”

Let’s work together