Right-sized PR for today’s media landscape.

Current Clients

  • Don't Love It To Death

    Proactive media relations for the Sea-to-Sky Destination Management Council’s “Don’t Love It to Death” awareness campaign.

    April 2024 - Present

  • Who does PR for Whistler? Resort Municipality of Whistler. Who does PR for the Whistler Summer Concert Series?

    Resort Municipality of Whistler

    Create and execute marketing and communications strategy for the Whistler Summer Concert Series produced by the Resort Municipality of Whistler.

    2022-Present

  • Who does PR for Whistler? PR for Infinity Group? PR for Mekong?

    Infinity Group

    Launch Mekong, Whistler’s fine Thai restaurant and represent restaurants in Infinity Group portfolio: Rockit Coffee Co., The Mexican Corner, Tacos La Cantina and Balam (opening 2024).

    April 2023 - Present

  • Destination Silver Star

    Proactive media relations and paid editorial strategy.

    April 2023-Present

  • Who does PR for CanaDream RV?

    CanaDream RV

    In collaboration with

    HAWKSWORTH COMMUNICATIONS

    Proactive media relations with a focus on ski/board/bike industry and influencer relations.

    2022-Present

  • Who does PR for Vail Resorts? Who does PR for Whistler Blackcomb?

    Vail Resorts

    In collaboration with

    HAWKSWORTH COMMUNICATIONS

    Account Manager for Vail Resorts. Hawksworth Communications is Vail Resorts’ Canadian PR agency of record since 2017.

    2017-2019 + 2021-Present

Recent Earned Media

  • CanaDream RV winter road trip story in the Boston Globe. Kari Bodnarchuk. CanaDream RV PR

    Powder Highway ski adventure in CanaDream RV’s winter-ready RV for Boston Globe. -Jan 12, 2024

  • Best winter destinations in Canada SilverStar Mountain Resort, best family ski resort

    Silver Star in the Calgary Herald | PostMedia. Included syndication in print Vancouver Sun and Province. -Dec 30, 2023

  • Mekong best restaurant in Whistler, Mekong Whistler review

    Vancouver Sun’s food critic Mia Stainsby’s review for Mekong. -Nov 1, 2023

  • CanaDream RV winter road trip Head Freeski team, Unified, Jeff Thomas filmmaker

    Inclusion of CanaDream RV in UNIFIED - HEAD Freeskiing Team Movie. Currently at 467K views (+ counting) on YouTube. -Winter 2023.2024

Michelle Leroux

Highly motivated and experienced freelance public relations and communications professional with over 20 years of experience in tourism, travel, resorts, events, hotels and restaurants.

A career built on relationships.

Michelle Leroux PR consutant

Media Relations

Communications Planning

Integrated Marketing Plans

Issues Management

PR Coaching